Before the facelift, there was tons of center-justified content, giant walls of text, little to no visuals, slow performance, missing alt text on all images, inadequate contrast, no prominent call to action, broken links, pages that were unintentionally published and crawlable by search engines, articles as PDFs in Dropbox, and meta descriptions that were missing, outdated, or duplicated. The mobile navigation displayed black text on a nearly black backgroun making it nearly impossible to use.
After the facelift, performance improvements were made across all pages, the accessibility rating improved, and CTAs were added to each page to drive a specific action. The articles that were originally PDFs were removed and published on the site, meta descriptions were unique to each page, and we wrote alt text for 188 images.
Grace is a copywriter and communications specialist who wanted to send potential employers to her site. But her site wasn't displaying properly, the content was being cut off, the design was outdated, and WordPress wasn't intuitive to her.
We redesigned the site to give it a fresh look, fixed contrast issues, made it display properly across all devices, and created a site management guide.
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You want to be found online and get more eyes on your website.
To do that, you need healthy core web vitals. Your website needs to be fast, accessible, follow best practices, and SEO optimized.
Website platforms make it simpler to build a site, but web design knowledge is needed.
Most sites have inaccessible content, unoptimized images, missing meta descriptions and alt text, and libraries and style sheets that aren't minified.
It hurts your site's visibility.
And it makes the site slow.
But you can fix that.
We go deep into your site to identify opportunities for enhancement and optimization with a focus on aesthetics, experience, and performance.
It's not just how your website looks, it's how well it works and performs.
It depends on several factors including your business, its audience, the condition of the website itself, your goals, and the amount of work needed. We review your site and then give you options to choose from.
Headers are prime real estate that provides context, clarify purpose, and grab attention.
Reorganize and cluster related content. It might be highlighting your unique value proposition, or placing testimonials and endorsements front and center for instant credibility.
Your site needs to display flawlessly across all devices, from desktops to smartphones to enhance the user experience and accessibility.
Improve user experience and wayfinding with a navigation bar that's always within reach to eliminate unnecessary scrolling.
While not always needed, it can significantly improve the user experience by organizing, structuring, and labeling content effectively. This lets users find information and navigate the site effortlessly.
Break up text with meaningful visuals to make your content more digestible, scannable, and engaging.
Adjust text width boxes and alignment for optimal readability so your message is effortlessly absorbed by visitors.
Implement a dedicated contact page and a scheduling tool like Calendly to make it easy for visitors to connect and engage with you.
This can range from making content flow naturally or adding content such as a video sales letter (VSL), a limited-time offer, a lead magnet, or publishing a blog to offset the costs of your PPC campaigns with organic SEO initiatives.
We'll scan your site and make accessibility enhancements such as color changes, increasing contrast, adequate font sizes, using fonts that are better for readability, and allowing users to zoom. It helps make your site meet ethical standards and opens your business to a wider audience.
